Suckin' in the Wind
File Under: Rantin' and Ravin'
Warning: The following rant contains supposedly historical material with no supporting documentation whatsoever. I'm flying without a net, folks. If I've said something that's over the deep end here, drop me a line and I'll probably correct it or apologize or something.
"So John," you ask, "does mp3.com suck or what?"
Ah, young grasshopper, this question reveals tremendous insight and wisdom. Yes, I can assure you that mp3.com does indeed suck like an atomic vacuum cleaner.
See, back in the day (1999 or so, roughly) mp3.com was a godsend for the net-savvy independent musician, and even the wannabes. Anyone could post their music for the whole wide world to hear. For no money down, you could assemble and sell CDs. Surfers could turn critic and put their favorite songs on "stations" (playlists). There was a genuine community. Sure there was a LOT of crap, but between the charts and the stations, the cream did sort of rise to the top.
Then came the whole "my.mp3.com" business. This was actually a brilliant idea. mp3.com bought a whole crapload of commercial CD's, made mp3's of the tracks, tied 'em to a database and put the whole magilla online. A music lover... let's call her Sally... could put her own CDs in her CD-ROM drive at home for just a few seconds (or minutes, depending on her connection) and register the bulk of her collection with the my.mp3 database. Then mp3.com gave Sally rights to listen to the company's copies of her CDs from any computer on the 'net.
Are you with me so far? Okay, the best part of the my.mp3 system was this: Participating record stores sold CDs through my.mp3, and when a consumer like Sally bought one online, she gained rights to listen to that CD instantly! Before the CD arrived in the mail, she would be listening to it!
Finally, this all tied back to the independent artists selling CDs on mp3.com. If Sally bought one of those indie CDs, it worked the same way. She instantly got rights to listen to the entire disc before it got to her in the mail.
What's so great about that? Well, frankly, nothing. Not ANYMORE!
The greatness was in the potential. If there had been no roadblocks, if my.mp3 had run its course, it would have meant that commercial and independent music would be rubbing elbows in the same database. Consumer Sally uses the same process to buy the music and the same system to listen to it, regardless of record company support. It would have meant a paradigm shift, a fundamental change in the way people like Sally divide up their music collections.
So what happened to this utopian vision? Two words: Napster and RIAA. Yeah, that's oversimplifying things, but the Napster issue was the beginning of the end.
Napster had the good fortune to capture the public imagination and become synonymous with "mp3" in many minds. This also meant that almost everyone assumed that all mp3's were illegal because most of the ones on Napster were illegal. mp3.com was distributing a buttload of legal mp3's, but they also had done this weird thing with the my.mp3 system. Was it legal? Probably not, but nobody really knew for sure. Enter the RIAA, set on making an example.
When the smoke cleared from the court battle that followed, mp3.com had to pay a LOT of money to keep all that commercial music in the database. Apparently they couldn't afford it, because it's sure as heck gone now. This process turned mp3.com from a hotshot business working from a position of strength to just another struggling dot com. Getting music from fans wasn't pulling down enough cash.
So they started getting cash from the people who could least afford it: the artists themselves.
It's been a downward spiral over the last couple of years, starting with upping the prices on CD sales. The latest blow is that if a musician doesn't pay for "Premium Artist Services," he can only put three songs on the site. The amount used to be limitless. The company decided not to "grandfather in" older users either, so if a musician isn't willing or able to pony up the dough, he gets the bulk of his songs removed. And don't forget, there are zillions of station playlists on mp3.com based on all the songs that USED to be there. Now that hundreds of thousands of songs have been removed more or less randomly from the system, the whole station thing has essentially been slaughtered.
So, to sum up, Soundacious says POOPY to mp3.com. Yup. Big fat smelly poopy.
On a where-are-they-now side note, former CEO of mp3.com Michael Robertson is now trying to make money with a Windows clone for Linux. Whatever, Michael.